I have been doing some research for my blog about baby boomers. Because of our numbers, it always amazes me that marketing is still aimed at 18-34 year olds. The cut off age for most marketing is 49. That's crazy. Here are our numbers...
There are over 75 million baby boomers just in the U.S.
Baby boomers control 70% of the disposable income and we are set to inherit $15 trillion over the next 15-20 years.
Baby Boomers are tech savvy with 82.3% of boomers belonging to at least one social media site.
96% of Baby Boomers use search engines.
60% of Baby Boomers read blogs.
Baby Boomers spend more time online than watching tv. We spend an average of 27 hours a week on the internet.
When Baby Boomers watch tv, we are more likely to stream shows. Netflix is our favorite place to get content.
95% of Baby Boomers use email to communicate.
84% of Baby Boomers are on Facebook. It is our preferred social media site (Only 1% use Instagram and 5% use Twitter). And, we are 19% more likely to share content than any other age group.
Those are big big numbers.